People & Structure
The people who carry the White Whale standard.
We are a focused team of specialists, designed for precision and rapid global response. Below is the leadership and departmental architecture of the firm.
Founder & Managing Director
Jonas Smietana
More than ten years of experience across international sales, export development and strategic procurement shaped the foundation of White Whale GmbH. Having worked with both premium consumer brands and high-volume FMCG businesses, Jonas combines a deep understanding of brand building, international distribution and complex cross-border trade. Today, he focuses on helping manufacturers and distributors unlock growth opportunities across Africa, the Middle East, Asia and alternative distribution channels worldwide.
“Navigating global trade with a pirate's spirit and a captain's mind.”
- Based
- Vienna, Austria
- Languages
- EN · DE · FR · JP
Organisation
The architecture of the firm.
Managing Director
Jonas Smietana
Office of the CEO
Assistant to CEO
Head of Logistics
Logistic Department
Container flows, port coordination, customs, and last-mile execution across our active corridors.
Head of Finance
Finance Department
Trade-finance structuring, letters of credit, risk syndication and treasury operations.
Sales Director
Sales Department
Regional teams for Eastern Europe & Balkans and Africa / South Asia — each with dedicated sales leadership.
Reporting
Sales Manager — Eastern Europe & Balkans
Ukraine, Moldova, Romania and Western Balkans accounts.
Reporting
Sales Manager — Africa & South Asia
West & East African distribution and South Asian mandates.
Head of Marketing
Marketing Department
Brand, partner communications and institutional positioning across the firm's mandates.
Working at White Whale
We hire for judgement, discretion and a deep curiosity for international commerce. Our team operates across timezones and disciplines — and is always growing.
Interested in joining White Whale? Send your unsolicited application to
careers@whitewhale.at →