Global Reach · Vienna HQ
From the heart of Vienna.
A network across the emerging world.
Our active corridors stretch from Eastern Europe and the Balkans through West and East Africa to South & Central Asia, South-East Asia, and a small set of CIS and Latin American mandates. Below: the regions in which we operate.
Not served · We do not operate in Russia · Saudi Arabia · UAE / Dubai · Western Europe as core market.
01
Vienna · Headquarters
From the heart of Vienna. Austrian financial prudence, institutional discretion, and a position between European capital and the emerging corridors we serve.
Active Hubs
- Vienna (HQ)
02
Eastern Europe & Balkans
Our most active overland corridor. Trade finance, distribution and market development across Ukraine, Moldova, Transnistria, Romania, Kosovo, Albania and Montenegro.
Active Hubs
- Kyiv
- Chișinău
- Tiraspol
- Bucharest
- Pristina
- Tirana
- Podgorica
03
West Africa
Our deepest trade-finance footprint. FMCG distribution, letter-of-credit facilities and last-mile placement into West African retail and wholesale.
Active Hubs
- Lagos
- Accra
- Abidjan
- Dakar
04
East Africa
Coastal corridors into the Horn and Great Lakes — structured imports, port coordination and trade-finance facilities for regional operators.
Active Hubs
- Mombasa
- Dar es Salaam
- Addis Ababa
05
South & Central Asia
Selective mandates in Iraq, Pakistan and Sri Lanka – distribution and finance for high-friction corridors.
Active Hubs
- Baghdad
- Karachi
- Colombo
- Tashkent
06
South-East Asia
Frontier-market distribution in Myanmar and Cambodia — structured FMCG and industrial supply for markets that conventional houses do not enter.
Active Hubs
- Yangon
- Phnom Penh
07
Selected CIS
Active in selected CIS markets — explicitly without Russian exposure. Trade flows routed through Central Asia and the Caucasus.
Active Hubs
- Tashkent
- Almaty
- Tbilisi
- Baku
08
Selected South America
Highly selective Latin American mandates — sourcing, structured trade and distribution into Paraguay, Bolivia and Suriname.
Active Hubs
- Asunción
- La Paz
- Paramaribo
Mercato · Addis Ababa
Ethiopia
Africa — scale, density, opportunity
From the density of Mercato to structured market access.
Mercato in Addis Ababa, one of Africa's largest open-air markets, symbolises the scale, density and opportunity of African trade environments. White Whale translates this complexity into structured market access, financing and execution.
- 1.4B people
- AfCFTA single market
- Fastest-urbanising continent