Market Access

Global reach. Local placement.

We do not broker; we distribute. Branded products are placed through our own last-mile networks into developing markets — from West African retail to South-East Asian wholesale and Eastern European modern trade.

Not served · We do not operate in Russia · Saudi Arabia · UAE / Dubai · Western Europe as core market.

Vienna · Headquarters

From the heart of Vienna. Austrian financial prudence, institutional discretion, and a position between European capital and the emerging corridors we serve.

Active Hubs

Vienna (HQ)

Eastern Europe & Balkans

Our most active overland corridor. Trade finance, distribution and market development across Ukraine, Moldova, Transnistria, Romania, Kosovo, Albania and Montenegro.

Active Hubs

Kyiv
Chișinău
Tiraspol
Bucharest
Pristina
Tirana
Podgorica

West Africa

Our deepest trade-finance footprint. FMCG distribution, letter-of-credit facilities and last-mile placement into West African retail and wholesale.

Active Hubs

Lagos
Accra
Abidjan
Dakar

East Africa

Coastal corridors into the Horn and Great Lakes — structured imports, port coordination and trade-finance facilities for regional operators.

Active Hubs

Mombasa
Dar es Salaam
Addis Ababa

South & Central Asia

Selective mandates in Iraq, Pakistan and Sri Lanka – distribution and finance for high-friction corridors.

Active Hubs

Baghdad
Karachi
Colombo
Tashkent

South-East Asia

Frontier-market distribution in Myanmar and Cambodia — structured FMCG and industrial supply for markets that conventional houses do not enter.

Active Hubs

Yangon
Phnom Penh

Selected CIS

Active in selected CIS markets — explicitly without Russian exposure. Trade flows routed through Central Asia and the Caucasus.

Active Hubs

Tashkent
Almaty
Tbilisi
Baku

Selected South America

Highly selective Latin American mandates — sourcing, structured trade and distribution into Paraguay, Bolivia and Suriname.

Active Hubs

Asunción
La Paz
Paramaribo

Mercato · Addis Ababa

Ethiopia

Opportunistic channels

Open Markets

In many developing economies, some of the largest consumer markets exist outside modern retail.

Open-air commercial hubs such as Mercato in Addis Ababa serve hundreds of thousands of consumers every day and continue to move significant volumes of branded products through networks of traders, wholesalers and independent merchants.

The challenge is rarely consumer demand. More often, growth is limited by access to working capital, inventory financing and the ability to convert local currency revenues into EUR or USD for international suppliers.

White Whale helps bridge these gaps through trade finance, local partnerships and structured payment solutions. By connecting international manufacturers with trusted local trading networks, we enable business in high-growth opportunistic markets that traditional distribution models frequently overlook.

Discuss open-market access →